Good design is a tough job-31

Good design is a tough job

Type Hype
Incl. 7% Tax

Type Hype

Good design is a tough job

  • softcover
  • the design manifesto of the TYPE HYPE founders
  • 400 pages, 40 projects, 20 theories
  • over 1,000 pictures
  • German / English
  • 26 x 19,6 x 4,2 cm

Would you like to know what the TYPE HYPE founders do when they are not working behind the counter? It stands to reason: they create multi award-winning graphic designs and wonder, for example, about what constitutes good design when designers don't see their profession as a job but as entertainment. This book includes 20 theories and 40 best practice examples.

One book - a thousand ideas

Kirsten Dietz and Jochen Rädeker would know best: They are Managing Directors of one of Germany's largest design agencies operating in international markets, which has won multiple awards. Each of the theories used in their book to explain the world of design begins with the words "Good design is ..." and often ends in a provocative statement. On the pages following each theory, the two authors substantiate their claims with detailed explanations and exciting practical examples from their agency. The book features 400 pages full of creativity, with over 1,000 colour images behind a cover with fine gold embossing. Time to get down to work...

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